With my marketing background, I was instantly interested in Elizabeth Pace's book, "The X and Y of Buy." The book was very informative, showing different ways of appealing to both the male and female genders.

I enjoyed reading the book because it made me think about the different tactics that we can use to appeal to the two different genders through advertising and marketing. Many of the tactics I read about could also be transferred to personal experiences, such as dealing with co-workers, friends, family, etc.